• client: Wise Pond, Inc
• campaign: targeted workshop and training brochure for growing consulting firm
• services provided: client interview; review of existing messaging; core copywriting
• copy nugget:

Turn Managers into Mentors
Each day managers must define expectations, set goals and communicate performance issues among their direct reports - actions that should come from a place of truth. However, many managers think they have only one of two upleasant choices, to have a confrontation or to avoid addressing the situation.
Provide the basis for managers to communicate effectively