• client: Fit-back
• campaign: Customer brochure with tear off order form
• services provided: Copywriting, market and product research, product naming
• copy nugget:

Help restore comfort & strength to your back & spine
We can't erase all the body weight we've carried around, the contorted postures of work and sport. Welcome to Fit-back Spine Care System, a first of its kind approach that uses a gentle form of back stretch exercise and gravitational therapy to restore flexibility, strength and comfort to your spine.