• client: Criticare
• campaign: Helping Hands brand campaign
• services provided: Copywriting, strategy, market and customer research
• copy nugget:

Criticare’s ComfortCuff technology is a step away from the traditional methods of achieving Non-invasive blood pressure readings. While other methods receive their reads during cuff deflation, ComfortCuff takes its measurements during inflation. The rewards of the technology are paramount; measurements are obtained with speed, comfort and accuracy.